Self-Service Pumps
Fill up. Break down.
2025  •  6 MIN  •  2.75:1  •  094

We’re all running on empty, but the digital screen at Pump #4 knows exactly what you crave. Under the harsh, unwavering hum of fluorescent lights, a late-night refueling stop turns into a surreal intervention for Eddie. Confronted by a pump interface that oscillates between selling shrimp-flavored cookies and dissecting the modern male psyche, Eddie finds himself captivated by a digital siren who offers validation for the price of a snack. A biting satire on targeted algorithms and the loneliness of the consumer age, the film asks: Are we finding connection in the digital void, or just being segmented for sales?

Directed & Edited by
DARYL DELLA
Produced by
SASHA BOGGS
Written by
DARYL DELLA & SASHA BOGGS
CAST
Marina Manera
SASHA BOGGS
Eddie
BRIAN VILLALOBOS
Claire
STEVIE MARCEAUX
Value Man
RICHARD CASTROMAYOR
Ricky Rambo
TAYLOR FREDRICKS
Mark Hansten
P. MICHAEL HAYES II
Soyjack
BECKER VON FELSBURG
Snowboard Dog
PESTO
CREW
1st AC / Gaffer
KIRSTEN DELLA
Sound Recordist
HENRY ETHAN DELLA
SPECIAL THANKS
Amriali Charania
Original Poster
Poster Design by Aura Jade
Technical Specs
Camera
Blackmagic Cinema Camera Full Frame
Runtime
6 Minutes
Presentation
2.75:1 Aspect Ratio
5.1 Surround Sound
Production Year
2025
Nominations
Best Comedic Performance - Sasha Boggs - ATX Short Film Showcase Best of the Year Film Festival
Official Selections
ATX Short Film Showcase
Filming Locations
Nashville, TN
Pflugerville, TX
Round Rock, TX
Catalog
094
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#93. What'll I Do? [Music Video] (2024)